EU-made supplements or an order from the US: what differs for a buyer in Europe

The short answer

Ordering from the US makes sense when the brand or form you need is not sold by EU sellers and you are fine with paying VAT on import and needing an import declaration. For everyday vitamins and minerals you take for months, it is simpler to buy EU-made products from an EU seller: no customs, EU rules and a 14-day right of withdrawal.

Stivits is an online shop selling supplements under its own brand, made in the EU. We do not sell US brands, so we cover both options here: what ordering from the US gives you, what it costs you and when it really suits you.

  • VAT on a parcel from the US. Since 1 July 2021 VAT is charged on every item imported into the EU, and every parcel needs an import declaration, even an inexpensive one.
  • No customs inside the EU. A parcel from one EU country to another travels with no declaration and no import VAT.
  • The ingredient rules differ. In the US, the FDA does not approve supplements before they go on sale. In the EU, health claims come only from the EU register, and novel ingredients are sold only after authorisation.
  • The choice in the US can be wider. US shops sometimes have more brands and forms. Stivits sells only its own 105 products.
  • Returns are easier with an EU seller. You have 14 days to withdraw from the purchase. Outside the EU the seller sets the terms, and the return parcel goes through customs.

EU and US compared point by point

The main difference is not the vitamins themselves but how the parcel crosses the border and which rules the jar was put on the market under. An order from the US goes through import clearance, and VAT is charged on import. A supplement shipped from an EU country travels with no declaration. The ingredient rules and returns differ too.

What we compareOrder from a US websiteMade in the EU, EU seller (Stivits)
Taxes and customs on importVAT on every imported item since 1 July 2021, an import declaration for every parcel whatever its valueNo customs and no import VAT when shipped from one EU country to another
Delivery timeDepends on the seller and on customs clearanceDispatch by the next working day; parcel locker in Latvia, Estonia and Lithuania 1–2 working days, other countries 3–5 working days
Ingredient and label rulesUS rules; the ingredients and wording may not meet EU rulesIn the EU the label must comply with Directive 2002/46/EC, health claims only from the EU register
How a product reaches the marketThe FDA does not approve supplements or check labels before they reach the market; the manufacturer is responsible for safetyA novel ingredient is sold only after EU authorisation
ReturnsThe seller sets the terms; the return parcel goes through customs14 days to withdraw from the purchase; the buyer pays for return shipping
Choice of brandsCan be widerOnly Stivits' own 105 products

How EU rules differ from US rules

In the EU a supplement reaches the market under common rules: what goes on the label, which health claims can be made and which ingredients are allowed. In the US the FDA does not approve supplements before sale and does not check labels in advance; the manufacturer is responsible for safety. Because the rules differ, a US jar may not meet EU rules.

  • The label. Under Directive 2002/46/EC a supplement label shows the substances that characterise the product, the recommended daily serving and the amount of each substance per serving. It must also carry a warning not to exceed the recommended daily dose, a statement that a supplement is not a substitute for a varied diet, and a note to keep it out of reach of young children.
  • Health claims. In the EU only claims from the EU register can be used (Regulation (EC) No 1924/2006, with the list adopted by Regulation (EU) No 432/2012). The claims on a US jar may differ from those allowed in the EU.
  • Novel ingredients. In the EU a novel ingredient is sold only after authorisation (Regulation (EU) 2015/2283). An ingredient allowed in the US may not be allowed in the EU.
  • Doses. There are no binding EU-wide maximum doses for vitamins and minerals in supplements; EU countries set their own rules. Doses in the US and in Europe can differ. If you are switching from a US jar, compare the dose per serving.

When ordering from the US is worth it

Ordering from the US makes sense when you need a specific brand, form or combination that EU sellers do not offer. US shops sometimes have a wider choice of brands and forms. If you have taken a particular product for a long time and know its ingredients, switching to another one may be inconvenient.

Check three things before you order. Are all the ingredients allowed in the EU? A novel ingredient is sold here only after authorisation. What are the seller's return terms? Outside the EU the seller sets them. What happens on import? VAT is charged on every imported item and import rules change, so check them on the day you order.

What you have to accept: VAT and an import declaration for every parcel, return terms at the seller's discretion with the return parcel going through customs, and ingredients and wording on the jar that may not meet EU rules.

When EU-made is the better fit

EU-made products are more convenient when you take everyday vitamins and minerals for months and want them without customs. A parcel from one EU country to another travels with no declaration and no import VAT, EU rules apply to the ingredients and label, and you have 14 days to withdraw from the purchase.

The second case: you want to see the wording the EU requires on the label: the daily serving, the amount of each substance per serving and a warning not to exceed the recommended daily dose. At Stivits, the ingredients and the dose per serving are also on every product page.

What you have to accept: a smaller choice. Stivits sells only its own 105 products, the minimum order is €15 (65 zł in Poland, 375 Kč in Czechia), you pay for return shipping if you withdraw, and doses may differ from US ones.

How it works at Stivits

Stivits is a brand of the Estonian company HYPERPHARM OÜ, based in Tallinn. The supplements are made in the EU at a factory certified to GMP, HACCP and ISO 22000:2018, and we sell them ourselves, with no wholesalers or pharmacies in between. Orders leave our warehouses in Riga and Tallinn by the next working day for 14 EU countries.

  • No customs. No customs and no import VAT when shipped from one EU country to another.
  • Delivery times. A parcel locker in Latvia, Estonia and Lithuania is free and takes 1–2 working days. Other countries take 3–5 working days. Details are on the delivery page.
  • Minimum order €15 (65 zł in Poland, 375 Kč in Czechia).
  • 14 days to withdraw from the purchase. The buyer pays for return shipping.
  • Bundle discount. 5% off 2 products, 10% off 3 or more.

We do not sell other brands. If the product you need is not in our catalog, you will have to look for it from other sellers, including US ones. More about production is on our About page.

When the choice is clear

  • The brand or form you need is not sold by EU sellers. Order from the US, provided the ingredients are allowed in the EU and you accept the import VAT and the seller's return terms.
  • You take vitamin D, magnesium, zinc or omega-3 for months. Choose EU-made: no customs and a 14-day right of withdrawal. For example, Vitamin D3 4000 IU or Magnesium citrate 400 mg + B6.
  • You want to be able to return your purchase. Choose an EU seller: 14 days to withdraw.
  • You do not want to deal with import paperwork. Choose an EU seller that ships from an EU country.
  • The US jar makes claims you have not seen on European ones. Remember that the EU allows only claims from the EU register, and compare the ingredients.
  • Your country is not on the Stivits delivery list. We deliver to 14 EU countries; the list is on the delivery page. If your country is not there, look for another EU seller or order from the US.

FAQ

Is VAT charged on supplements ordered from the US?

Since 1 July 2021 the EU has abolished the VAT exemption for low-value parcels from outside the EU: VAT is charged on every imported item. Every parcel needs an import declaration, whatever its value. When you order from an EU seller shipping from an EU country, there are no customs and no import VAT.

How do EU supplements differ from US ones?

In the rules under which they reach the market. In the EU, health claims come only from the EU register, novel ingredients are sold only after authorisation and the label must comply with Directive 2002/46/EC. In the US the FDA does not approve supplements before sale or check labels in advance; the manufacturer is responsible for safety. These are different systems, not a verdict on quality.

Can I return supplements ordered from a US website?

It depends on the seller. When you buy from an EU seller, you can withdraw from the purchase within 14 days under Directive 2011/83/EU. A seller outside the EU sets its own return terms, and the return parcel goes through customs. Read the return terms before you pay.

Does Stivits deliver to my country, and how long does it take?

Stivits delivers to 14 EU countries from warehouses in Riga and Tallinn. Your order is dispatched by the next working day. To a parcel locker in Latvia, Estonia and Lithuania it takes 1–2 working days; the parcel locker is free and the minimum order is €15. Other countries take 3–5 working days. There are no customs and no import VAT when shipped from one EU country to another.

Why is the wording on a US jar different from European jars?

Because the rules differ. In the EU a label may use only health claims from the EU register (Regulations No 1924/2006 and No 432/2012). In the US the FDA does not check supplement labels before they reach the market. So the claims on a US jar may differ from those allowed in the EU. Doses may differ too.

Stivits products and pages

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Related Guides

  • Vitamins at a pharmacy or direct from the manufacturer: which works out cheaper, and when: A pharmacy is more convenient when you need a supplement today, want a pharmacist's advice or are buying it with your medicines. Buying direct from the manufacturer works out cheaper for things you take for months: Stivits sells its own products, with no wholesalers or pharmacies in between, and a large jar keeps the price per day low. Vitamin D3 4000 IU from Stivits costs €0.055 per day (180 capsules for €9.89, price as of 14 November 2026). Compare the price per day, not the price per pack: divide the price by the number of days it lasts. What you give up by buying direct: we dispatch your order by the next working day and it takes another 1–2 working days to reach the parcel locker, the minimum order is €15, and we do not sell medicines.
  • Where to buy Stivits supplements in Riga and Tallinn: Stivits supplements are sold online at stivits.com. Orders in Latvia ship from our warehouse in Riga and orders in Estonia from our warehouse in Tallinn, by the next working day. A parcel locker delivery takes 1–2 working days and is free for orders from €15, which is also the minimum order; a courier is free from €25.
  • Vitamin D3 and K2: how much you need a day and how to choose 2000 or 4000 IU: For adults EFSA sets an adequate intake of 15 µg (600 IU) of vitamin D3 (cholecalciferol) a day and an upper level of 100 µg (4000 IU) from food and all food supplements together. Stivits sells D3 capsules of 2000 IU (50 µg) and 4000 IU (100 µg): take 1 capsule a day with meals; one pack lasts 180 days. The 2000 IU capsule leaves room below the upper level; the 4000 IU capsule sits exactly at it. Vitamin D contributes to the normal function of the immune system. Vitamin D contributes to the maintenance of normal bones. D3 together with K2 comes in a tablet (100 µg of each) and in an omega-3 capsule (50 µg of each). A varied and balanced diet and a healthy lifestyle are important.

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